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SUN COUNTRY AIRLINES PARTNERS WITH CHILDRENS BOOK SERIES BUR BUR & FRIENDS™ TO LAUNCH NEW IN-FLIGHT ACTIVITY BOOKS FOR CHILDREN.
St. Paul, MN – October 4, 2007
Sun Country Airlines announced today that it has partnered with the new
childrens book series, Bur Bur & Friends™, to create an in-flight
activity book that are now available on all Sun Country Airlines
flights.
"In recent years we have seen a significant increase in the number of
families that are choosing Sun Country to reach their destinations and
it is our goal to make the flying experience enjoyable for even our
youngest travelers," said Wendy Williams Blackshaw, Vice President of
Marketing at Sun Country Airlines. "The Bur Bur & Friends activity books
are educational as well as entertaining and will provide enjoyment for
kids of all ages."
The Bur Bur & Friends In-Flight Activity Book, which features activities
such as word searches, puzzles and fun facts about airplanes and
traveling, will be sold for $2.00 and include a package of color crayons
as well as an individual-sized box of Cinnamon Toast Crunch cereal.
"We are thrilled to be partnering with Sun Country Airlines to teach the
youngest of flyers about traveling and to enhance their experiences on
the plane and beyond," said JoAnne Pastel, co-founder of Bur Bur &
Friends and President of Farmer's Hat Productions. "Our books focus on
children of all ethnicities participating in new activities and enjoying
time with their families so this collaboration is a perfect fit for us."
Bur Bur & Friends is a children's book series that was recently launched
by two Minneapolis moms seeking to offer their bi-racial sons books and
toys that celebrate diversity while encouraging outdoor exploration and
an active lifestyle. The Bur Bur and Friends series currently consists
of three books: "Bur Bur's Boating ABCs," "Bur Bur's Fishing Adventures," and
"Bur Bur Throws Out The First Pitch," as well as an interactive website
(www.burburandfriends.com) featuring the characters with music, games,
and coloring pages for kids to explore.
About Sun Country Airlines
Sun Country Airlines, privately held by Petters Group Worldwide and
Whitebox Advisors, is based in St. Paul, Minnesota. Sun Country, which
has earned a reputation for offering world class service at an
affordable price, recently was named to the top 10 lists of domestic
airlines in both Travel+Leisure and Conde Nast Traveler. The airline
plans to continue its growth by adding frequency to its popular
destinations includingNew York, Washington, D.C., Los Angeles and San
Francisco.They offer scheduled service to more than 30 cities. Sun
Country offers a Ufly rewards program which does the unthinkable. It
rewards. For a complete list of destinations and more information,
please visit www.suncountry.com.
About Bur Bur & Friends and Farmer's Hat Productions
Farmer's Hat Productions was founded by JoAnne Pastel and Kakie Fitzsimmons,
two mothers of young bi-racial children who wanted to provide books and toys
that would celebrate life adventures through the eyes of children of different
ethnicities. Farmer's Hat Productions offers fun, educational ways for children
to interact and celebrate diversity within their world. Bur Bur and Friends™
books and other products inspire kids to cultivate their talents through sports
and creative play. For more information, visit
www.burburandfriends.com.
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