Discover What To Love About Cancun, Riviera Maya & Isla Mujeres

What To Do

Family on the Beach in Cancun

Family fun at the beach

Snorkeling & Scuba Diving

The Riviera Maya is bordered by the largest reef in the northern hemisphere. In addition to reef diving, there are underground rivers, cenotes, and caves, for more experienced divers. Snorkeling is excellent in the natural aquarium of Xel-Ha, and around Isla Mujeres.


Cancun and the Riviera Maya are known for their long stretches of sandy beaches, but for the best beach, be sure to stay at one of the resorts in the Maroma Beach area, considered to be one of the best beaches in Mexico.


Exceptional shopping malls can be found in Cancun. Try La Isla or Plaza Las Americas for upscale shopping or Mercado Veintiocho (28) or Ki Huic for handicrafts. In the Riviera Maya, shopping is found in the charming villages. The best village (for just about anything) is Playa del Carmen. Along its pedestrian-only 5th Avenue are shops and boutiques, bars and restaurants.


Most resorts are all-inclusive, where most or all of your meals and beverages are included for one convenient price. However, if you want to go out, Cancun or Playa del Carmen offer the most restaurants. Cancun will have more upscale dining and familiar chain restaurant names.

Mayan Ruins

Mayan ruins are unique to this area and two of the best — Chichen Itza and Tulum — are both a day tour away. Chichen Itza is the largest and most famous Mayan site, encompassing soaring pyramids, massive temples, and the unique ball court. Tulum rests on a cliff above the ocean and is dotted with ancient temples. There are tours offered to these popular sites, as well as tours and excursions to many other vacationer favorites. If interested, be sure to see the Sun Country Vacations Destination Representative at your hotel.


The best nightlife in Mexico and perhaps all of the Caribbean is found in Cancun. Here, you’ll find bars and nightclubs, with the most popular being Coco Bongo, Dady’O, The City, and Sweet Club.

Mayan Ruins at Tulum

Mayan ruin at Tulum

Snorkeling in Isla Mujeres

Snorkeling in the Riviera Maya

What's Going On

Events and celebrations take place throughout the year, but here are some of the annual festivities.

Carnival — February/March
Weeklong celebration before Lent with elaborate parades in Cancun, Playa del Carmen and other cities.

Vernal Equinox — March
At Chichen Itza, light and shadows on the pyramid of Kukulcan appear to be of a serpent.

Semana Santa — Holy Week (Easter)
In Mexico, this is the most important holiday, even more so than Christmas. At this time Mexican families often travel to beachfront resorts for their own holiday.

Cinco de Mayo — 5th of May
In celebration of an army victory in 1862. It is not Mexican Independence day, as many Americans may believe.

Whaleshark Festival — July
Held in Isla Mujeres, home to the largest concentration of whale sharks (the largest fish in the world). The week-long event is a cultural extravaganza which showcases the achievements, traditions, and environmental splendor of Isla Mujeres while championing the need to preserve a fragile marine ecosystem.

Latin America Food Show — Early September
The largest and most important Food and Beverage Fair in Latin America. Cancun.

Day of the Dead — November 1
Mexicans across the country visit the graves of loved ones and often have a graveside picnic.

International Caribbean Cultural Festival — November 10-15
In Cancun and other regional cities in the area
. Performers come from all over parts of the Caribbean to participate in this annual event of poetry, dance, and song. The real draw is the variety of salsa music.

Riviera Maya Jazz Festival — Last weekend in November
Annual music festival held in Playa del Carmen. Held at the lively Mamitas Beach Club, this festival features big-name performers from the jazz industry, and these performers come from a variety of different countries.